Lacta: Act for Love

Lacta, a chocolate brand, increased sales of its new chocolate flavour variants around Valentine's Day in Greece by producing a photoshoot with a diverse range of couples to encourage Greeks to embrace all flavours of love.

Campaign video: Lacta – Act for Love

Read the full campaign case study

Selected creative: Lacta – Act for Love


Agency: Ogilvy AthensBusiness Unit Director: Theodore PolitisChief Creative Officer: Panos SambrakosClient Service Director: Christina Alifakioti Daphne Martinou Katerina AndrouliElena Vlagouli  Angeliki Kornelatou Irini Romanidou Gert Tzafa / Panos Pagonis Akis Makris Tania Mysirioti Georgia Mantidou

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