Lexus: Find your unbeaten path

Lexus, a luxury automobile brand, ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.

Campaign video: Lexus – Find your unbeaten path

Read the full campaign case study

Selected creative: Lexus – Find your unbeaten path


Agency: TBWA\Hong Kong SAR Account Director: Kaki Li Account Executive: Scarlett Zhou Associate Creative Director:Mikey Batt Joyce Tsang Mike Choy Pyen MinJi / Yvonne Ng Matthew Yu Pauline Wong Gerald Tam Jerome Ooi Joe Choi Anne Chan Terence Ling Jan Cho Juno Kam / Louis Tang David Cheang Yammy Tse / Kenneth Law Jeffrey Lee Chu Kei Chan

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