Lidl: Lettuce

Lidl, a supermarket brand, increased fresh produce sales in Portugal by creating a humorous campaign video that gave people the courage they needed through the tag line ‘you are a lettuce from Lidl’.

Campaign video: Lidl – Lettuce

Read the full campaign case study

Credits

Agency: O Escritório Lisbon / Havas Media LisbonCreative Director: Nuno JerónimoCopywriter: João Madeira da SilvaStrategic Planning: Tiago MendesManagement:Mariana Figuerola

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