Malee: Lonely Rambutan

Malee, the canned fruits brand, connected with Thai consumers through the power of loneliness.

Campaign video: Malee – Lonely Rambutan

Read the full campaign case study

Selected creative: Malee – Lonely Rambutan

Credits

Agency: Wunderman Thompson Bangkok Account Director: Sathita Umpha Account Manager: Pitcha Sinkanaruk Art Director: Phithan Benchasiriro Varayu Rukskul Supatra Assawateppit Joao Braga T-Thawat Taifayongvi Chaitawat Thrisansri Varissara Vongsakul Sorasak Songnapawutt Poj Pitakjamnong Harin Paesongthai Park Wannasiri Rewat Vorarat Supannapa Traitonwon Rittee Joel Srichanwongse Natchuda Pho-On Nuttawee Pisanprecha Vasinee Poungngern Nicha Piriyahong Parnthep Puranasukon / Kanin Upanun