Mercado Libre: Elbow to elbow

Mercado Libre, a Latin American marketplace, increased donations for food banks and highlighted the importance of social distancing during the COVID-19 pandemic across LATAM by changing it's iconic logo from a handshake to an elbow bump.

Campaign video: Mercado Libre – Elbow to elbow

Read the full campaign case study

Credits

Agency: GUT Buenos Aires Account Director: Agustina Garavilla Agency Producer Director: Florencia Albizatti CCO: Ignacio Ferioli / Joaquin Cubria Chief Intelligence Officer: Christian Pierre Diego Fernández Posada / Laura Rapela Gaston Bigio Matias Lafalla / Ramiro Rodriguez Gamallo Rosario Muñoz

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