Mucinex: #SuperSickMonday

Mucinex, the cold and flu medicine brand, connected with Americans by calling them out for getting ‘sick’ the day after the Super Bowl.

Campaign videos: Mucinex – #SuperSickMonday

Read the full campaign case study

Selected creative: Mucinex – #SuperSickMonday

Credits

Agency: McCann New York / McCann Health New York / Aegis Innov8 New York / Zenith New YorkChief Creative Officer: Tom Murphy / Sean BryanEVP, Chief Production Officer: Nathy AviramDirector Broadcast Production: Danielle KornGlobal Creative Director: Nic Howell / Geoff BentzAssociate Creative Director: Adam Koehler / Mikey HarmonCopywriter: Jack DeligterArt Director: Eric AragonSenior Producer: Alexis MeadExecutive Strategy Director: Erica YahrGroup Strategy Director:Zulay...

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