Pampers: The Long Awaited First Touch

Pampers, a nappy brand, launched a campaign film and mobile activation in China that allowed mothers to send a touch of love to premature babies in intensive care, placing the health and wellbeing of premature babies at the heart of its campaign.

Campaign video: Pampers – The Long Awaited First Touch

Read the full campaign case study

Selected creative: Pampers – The Long Awaited First Touch


Agency: Saatchi & Saatchi ShanghaiCreative & Strategy Lead: Paul CopelandArt: Miimo LeongCopy: Cindy Fan Matt Liu Jing Jing Fan Aurora Wang Joolee Chng Falk Fuhrmann Sherie ChuaJamie Wang / Sheila WuJackie Chan / Bob Guo / Chilson Cai

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