Pedigree: SelfieSTIX

Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.

Case study video: Pedigree – SelfieSTIX

Read the full campaign case study

Selected creative: Pedigree – SelfieSTIX

Credits

Agency: Colenso BBDO Auckland / Wavemaker Auckland / BBDO New York / MediaCom New York / AMV BBDO London Creative Chairman: Nick Worthington Levi Slavin Dan Wright Kim Ragan / Maria Devereux David Arcus Craig Thompson Ahmad Salim Abbi Barker Natasha Gill Scott Chapman Alex Gillespie Neville Doyle Amy Pollok Andy Blood

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