Tesco: From running shops to serving customers: The Tesco turnaround story

Tesco, a supermarket brand, regained consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.

Tesco – From running shops to serving customers – The Tesco turnaround story

View the ranked campaign that has been part of the overall Tesco turnaround story:

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