UCash / Shwapno: Project AgroBanking

United Commercial Bank (UCB), a financial services brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair price to retail chain Shwapno.

Campaign video: UCash / Shwapno – Project AgroBanking

Read the full campaign case study

Selected creative: UCash / Shwapno – Project AgroBanking


Agency: Grey Dhaka Contributors: Bitop Das Gupta

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