Apollo: Zoom-Level-Targeting

Optician Apollo increased brand awareness and encouraged eye tests by targeting Germans who enlarged their browser by more than 150%.

Campaign video: Apollo – Zoom-Level-Targeting

Selected creative: Apollo – Zoom-Level-Targeting

Credits

Media agency: Mediaplus Munich Art Director: Hans Zieringer Creative Director Digital Media: Kerstin Grahl Digital Creative Manager: Thao Nguyen Director Insights: Nikolaus Schmitt-Walter Alf Moka Dominik Prexl Stephen Verfürth Jens Hofmann Sabrina Duchow Jochen Lenhard Cathrin Stehle Maki Narazaki-Netz Verena Wieser