Ariel: Sons Share The Load

Detergent brand Ariel increased sales and improved brand equity in India by asking sons to ‘share the load’ through an emotional film, panel discussion and event on National Laundry Day.

Campaign video: Ariel – Sons Share The Load

Read the full campaign case study

Selected creative: Ariel – Sons Share The Load


Media agency: MediaCom Mumbai Group Head: Hardik Senjalia / Richa Sharma / Shailesh Devasia National Director: Radhikarani Sengupta Deepak Sonpar

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