Bank of America: 1 Billion Dollar Initiative for Racial Equality and Economic Mobility

Bank of America, a banking brand, highlighted its commitment to helping remedy key social issues in the US with its The Local Impact campaign during the COVID-19 pandemic.

Campaign videos: Bank of America – 1 Billion Dollar Initiative for Racial Equality and Economic Mobility

Read the full campaign case study

Credits

Media agency: GroupeConnect Chicago Account Manager: Amanda Dalton Associate Director: Garrett Lyons Manager: Patrick Ferguson Doug Salmon

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