Bodyform/Libresse/Libra: It's Normal. Period.

Period care brand Libra grew relevance and sales by showing women in Australia that talking about periods was normal.

Selected creative: Bodyform/Libresse/Libra – It's Normal. Period.

Read the full campaign case study


Media agency: OMD Melbourne Managing Director: Antonia Glezakos Head of Product & Planning: Penny Shell Account Director: Valerie Murphy

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