ESPN / State Farm: The Last Dance Deep Fake

State Farm, the insurer, and sports-channel ESPN created hype around The Last Dance by running a successful co-branded commercial in the US.

Campaign video: ESPN / State Farm – The Last Dance Deep Fake

Read the full campaign case study

Selected creative: ESPN / State Farm – The Last Dance Deep Fake

Credits

Media agency: OMD New York Contributors:Sam Rosin / Amy Adelbush

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands