ESPN / State Farm: The Last Dance Deep Fake

State Farm, the insurer, and sports-channel ESPN created hype around The Last Dance by running a successful co-branded commercial in the US.

Campaign video: ESPN / State Farm – The Last Dance Deep Fake

Read the full campaign case study

Selected creative: ESPN / State Farm – The Last Dance Deep Fake


Media agency: OMD New York Contributors:Sam Rosin / Amy Adelbush

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