Gillette: BabyFace

Shaving brand Gillette targeted new dads via a multimedia campaign to try to become relevant again among Israel's beard-loving millennials.

Campaign video: Gillette – BabyFace


Media Agencies: MediaCom Connections, Tel Aviv / Grey, Tel Aviv Ideation, Copywriting and Strategy: Shay Chikotay Creative Strategy and Ideation: Tal Riven Media Strategy: Rami Rushkevits Account Management: Shai Almagor / Gal Vash Adva Aizinger Shimi Hamias Roey Barkan Yaron Farizon Dana Wofsfeld Yulia Shavelzon Gilad Kat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands