Gillette: I Don't Roll On Shabbos

P&G’s toiletry brand Gillette boosted its deodorant sales in Israel by providing the Jewish community with 48-hour deodorant protection.

Campaign video: Gillette – I Don't Roll On Shabbos

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Media Agency: MediaCom Connections, Tel Aviv Strategy, Ideation, Communication Planning: Gilad Kat Shimi Hamias Yulia Shavelzon Dana Wolfsfeld

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