Head & Shoulders: Say it Proud

Head & Shoulders, the haircare brand, increased sales in independent shops and took over as market leader by launching a campaign based on popular mispronunciations of its name.

Campaign video: Head & Shoulders – Say it Proud

Read the full campaign case study

Selected creative: Head & Shoulders – Say it Proud

Credits

Media agency:MediaCom Jakarta

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands