KLM: We are an airline

Airline KLM increased awareness in Germany by leaning into the misconceptions Germans had about the brand.

Campaign video: KLM – We are an airline

Credits

Media agency: MediaCom Düsseldorf Account Director: Thomas van der Helm Assistant Producer: Mark van Calcar Business Director: Esther te Pas Creative Director: Ed van Bennekom / Jasper Diks Creative Director, Executive Producer: Jesse Houweling Natascha van Roode Armelle de Cordoue Nadja Daller Sturm Ralf Hesen

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands