LifeDirect: R.I.P Simon the Sloth

LifeDirect, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the Sloth.

Selected creative: LifeDirect – R.I.P Simon the Sloth

Credits

Media agency: MBM Auckland / VMLY&R AucklandCreative Supervision: Tom Paine / Paul NagyCampaign development: Arizona Doolan / Lizzy Baird / Sam DeaneProducer: Anna KennedyVisual effects: Amanda SasanoSenior Account Service: Fleur HeadAccount Service: Andy GrahamStrategic Planning: Matt SaundersDigital Producer: Petra SkoricDigital Experience: Greg WhithamDigital Design: Terry YeeDeveloper: Ash Crockett / Kyle HoSocial Strategy: Alisha Dixon...

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