L'Oréal: Infallible Hotpot Challenge

Makeup brand L'Oréal connected with young Chinese consumers and boosted sales of its Infallible Cushion compact face powder by partnering with a trendy hotpot restaurant.

Cosmetics, beauty aids
Greater China

Campaign video: L'Oréal – Infallible Hotpot Challenge

Read the full campaign case study

Selected creative: L'Oréal – Infallible Hotpot Challenge

Credits

Media agency: Mindshare ShanghaiContributors:Sarah Shen / Lim Suk Yee / Nicholas Short...

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