McDonald's: FriesList

McDonald’s engaged younger consumers in LATAM by partnering with Spotify to unlock playlists using McDonald’s fries.

Campaign video: McDonald's – FriesList

Selected creative: McDonald's – FriesList

Credits

Media agency: DPZ&T São Paulo / Leo Burnett Bogotá General Creative Director: Rafael Urenha / Mauricio SarmientoExecutive Creative Director:Carlos Schleder / Sergio Mugnaini / Pablo AcostaCreative: Raphael Lucone / Thomaz Dantas / Giampietro Zanon / Bruno Landi / Vinicius Curi / Carolina Arias / Eddy MarquezAccount Team: Daniel Jotta / Mariana Magalhães / Eduardo Brunoro / Hernan Cuñado / Rafaela Neves / Lucia Corrêa / Denise FarinolaGraphic Production:Marcos Moura / Cristiano Arashiro...

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