Ministry of Health: The life saving soap operas

The Peruvian Ministry of Health, a health ministry in Peru, used Peruvians’ love for soap operas to create the Life Saving Soap Operas, an organ donation between two characters from two different TV series.

Campaign video: Ministry of Health – The life saving soap operas


Media agency: Circus Grey Lima Creative:Per Pedersen / Diego Medvedocky / José Luis Rivera y Piérola / Charlie Tolmos / Mario Neumann / Ricardo Baracco / Jordán Cáceres / Patricio Vargas / Celso Zelaya / Carlos Cardenas Valeria Malone / Pedro José De Zavala Vanessa Gómez / Mayte Angulo / Ximena Rojas / Edson Ku / Miguel Chiesa

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