Nescafé: From Tianyi With Love

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Campaign video: Nescafé – From Tianyi With Love


Media agency: Mindshare Shanghai / the7stars London Manager: Candy Gao Associate Director: Echo He Senior Executive: Sherry Zhao

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