Old Spice: Guest Starring… Old Spice

Old Spice, a men’s personal care brand, launched a meme-based campaign by collaborating with YouTubers and brand ambassador Isaiah Mustafa to launch its antiperspirants and body sprays in Israel.

Campaign video: Old Spice – Guest Starring… Old Spice

Read the full campaign case study

Selected creative: Old Spice – Guest Starring… Old Spice


Media agency: MediaCom Connections Tel Aviv Contributor: James Barnett

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