Old Spice: Guest Starring… Old Spice

Old Spice, a men’s personal care brand, launched a meme-based campaign by collaborating with YouTubers and brand ambassador Isaiah Mustafa to launch its antiperspirants and body sprays in Israel.

Campaign video: Old Spice – Guest Starring… Old Spice

Read the full campaign case study

Selected creative: Old Spice – Guest Starring… Old Spice

Credits

Media agency: MediaCom Connections Tel Aviv Contributor: James Barnett

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands