Samsung: Anti bullying skin

Samsung, an electronics brand, promoted its tablet by releasing a special ‘Glow’ skin for free in the online game Fortnite to reduce bullying within the game.

Campaign videos: Samsung – Anti bullying skin

Read the full campaign case study

Credits

Media agency: Cheil São Paulo Account Director: Denise Azevedo Account Manager: Jorge Maio Account Supervisor: Victoria Gregorio Chief Creative Officer: Claudio Lima Creative Director: Felipe Petroni / José Suaid Renan Escribano / Renan Godoy Douglas Kozonoe Bernardo Silveira Evandro Guimarães Paula Queiroz Caio Morais Victor Ferreira Márcio Bittencourt

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