The Oh Henry! 4:25 Bar Launch

Candy bar Oh Henry! connected to the younger generation by creating a new bar to celebrate the legalisation of cannabis in Canada.

Campaign video: The Oh Henry! 4:25 Bar Launch

Selected creative: The Oh Henry! 4:25 Bar Launch

Credits

Media agency: UM Toronto / Anomaly Toronto / Reprise TorontoMedia Director: Joanna JanisseMedia Manager: Andrea NealeMedia Planner: Brooke GoldenbergInfluencer Strategist: Yasmine LaasraouiExecutive Creative Director: Pete Breton / Dave DouglassCreative Director: Jamie MarcovitchAccount Director: Daria LysenkoACD / Copywriter: Marko PandzaACD / Art Director: Jason KerrPlanner: Matt MichelsHead of Client Services:Bryden McDonaldAccount Supervisor: Jacqueline LamSocial Media Manager:Stefanie Jesney...

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