Theraflu: Flu Tracker

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Campaign video: Theraflu – Flu Tracker

Credits

Lead Agency: MediaCom, MoscowCreative, Project Development & Supervising: Alexandra KondrashtinaProject Lead / Index & modelling development: Dania AzymovaFlu Index AI development: Larry-Elvis NgomirakizaTheraflu Flu modelling development: Olga Finogenova...

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