RAW Pressery: All Good, No Bad

Gurpreet Kour

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Campaign details

Brand: RAW Pressery Agency: OAP Market: India

Market background and challenge

In 2013, RAW Pressery, a cold-pressed juice brand, disrupted the Indian market by becoming an alternative to carbonated and packaged juices with preservatives.

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