Real-time Experience Tracking: filling a big data gap

This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.

Real-time Experience Tracking: filling a big data gap

Douglas Loretucci & Fiona Blades LG Electronics / MESH Experience

Introduction

With an ever increasing amount of data available to us, why is it still so difficult to make decisions about marketing investments? Despite all of this data, there is still a knowledge gap. What we are missing is a holistic dataset that takes the cus