Refuge: How making a number famous helped to save women's lives

Refuge, a domestic abuse charity, made the national domestic abuse helpline famous on International Women's Day in the UK.

Summary

This paper tells the story of how Refuge, with no media budget, made the National Domestic Abuse Helpline famous on International Women's Day.

We had one urgent objective to deliver on: getting as many women as possible to know a life-saving 11-digit number.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands