Relate: Let's Talk The Joys of Later Life Sex

Relate, a relationship charity, encouraged older people in the UK to talk openly about sex and intimacy.

Campaign details

Agency: Ogilvy UK Client: Relate Campaign Name: Let's Talk The Joys of Later Life Sex

Getting the country talking about sex and intimacy in later life isn't easy when 80% of people in the UK prefer to think that older people simply aren't 'doing it'.