Relationship Marketing and Customer Loyalty: The Ethiopian Mobile Communications Perspective

Increasing competitiveness, as experienced in the international economy, forced business organizations to place a larger emphasis on building valuable customer relationships.

Relationship Marketing and Customer Loyalty: The Ethiopian Mobile Communications Perspective

Rakshit Negi and Eyob Ketema

Abstract:

Increasing competitiveness, as experienced in the international economy, forced business organizations to place a larger emphasis on building valuable customer relationships. As a result, relationship marketing has emerged to address the twin concern