Agency: Proximity Madrid
Product Description
Renault was about to launch the new edition of its flagship model: the Renault Scenic, the brand's top seller in Spain, which accounts for most of its market share. The new Scenic is an MPV aimed at middle-class, urban families who need a car for everyday use and road trips. The challenge? To stand out in a segment flooded with options in a growing market.
Campaign Background
A recent study by Milward Brown revealed that: "Seventy-three per cent of children influence their parents purchasing decisions". That is why we realised how important it was...