Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market

This paper demonstrates how a limited budget, focussed on effective TV advertising, successfully launched Resolva 24H.

Resolva 24H – Weed it and reap: How Resolva 24H took control of the weedkiller market

Helen Davies, Peter Harris - TBWA\Manchester

WHAT'S THE STORY?

In May 2008 a new product was about to arrive on the weedkiller market, a bright blue brand that promised to be different. (Figure 1.) Resolva 24H worked better and faster than any other product on the market. Our challenge was to announce its arriva

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