Revive: Beat the Heat

Sports drink Revive employed a gamification campaign based on stripping off clothes on mobile, social media and on-ground interactive activations to persuade young consumers in Vietnam to try its Salted Lemon flavour and ignite volume growth.

Campaign details

Brand: Suntory Pepsico / Revive Lead agency: Wunderman Thompson Vietnam Region: APAC

Strategy

Objective

Taking clothes off your favourite celebrities on mobile. Say what???

Yes, you have read that right. But don't worry, it's all for the ri

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