Revive: Salted Lemon – Beat the Heat

Yen Pham, Khiem Nguyen Danh

Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.

Campaign details

Brand: Revive Salted Lemon Brand owner: Suntory PepsiCo Vietnam Beverage Lead agency: Mindshare Vietnam Contributing agencies: Wunderman Thompson Country: Vietnam Industries: Energy drinks Media channels: Gaming & in-game advertising, Mobile & Up to 500k

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