Rexona: #MoveMoreAtHome

Rexona, a deodorant and antiperspirant brand, turned its Instagram platforms into inspiring movement hubs to encourage people to keep active during the coronavirus lockdown.

Campaign details

Brand: Rexona Advertiser: Unilever Agency: U-Studio Country: UK

Campaign Overview

Moving around while staying put

For Rexona – a brand that lives to inspire movement – a pandemic-enforced lockdown presented a distinct challenge. How could it make the world move more while stuck at home?

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