Rexona: World Cup 2018

Rexona, a deodorant brand, increased brand awareness among male consumers by developing a social media campaign in Spain that took advantage of a world football tournament event to showcase its product's effectiveness.

Campaign details

Brand: Rexona Lead agency: Unilever Region: EMEA

Strategy

Objective

Get men 18-34 y.o who are dropping us from their repertoire to buy Rexona by improving brand's emotional appeal and developing a distinct brand positioning Vs key competit

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