Richmond: Harnessing social proof to win the love of a nation

Richmond, a sausage brand, reversed sales decline in the UK by launching a celebrity-led campaign, The Nation's Favourite, through a film that brought together local heroes with admired celebrities.

Campaign details

Brand: Richmond Sausages Client: Kerry Foods Agency: Saatchi & Saatchi

If i told you that more people liked this case study than any other, would you be more inclined to read on?

According to the psychology of social proof, the vast majo

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