Richmond: Harnessing social proof to win the love of a nation

Richmond, a sausage brand, reversed sales decline in the UK by launching a celebrity-led campaign, The Nation's Favourite, through a film that brought together local heroes with admired celebrities.

Campaign details

Brand: Richmond Sausages Client: Kerry Foods Agency: Saatchi & Saatchi

If i told you that more people liked this case study than any other, would you be more inclined to read on?

According to the psychology of social proof, the vast majority of you would.