Ride the green digital wave: How the rise of sustainability and e-commerce can be good for consumer brands

This article analyses the changing interaction between supply chains, sustainability and e-commerce as well as recommends how brands, their products, and packaging can adapt to a new world that has e-commerce and sustainability at its centre.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

COVID-19 has introduced a new era of e-commerce, which has exploded amid stay-at-home orders. Online sales have increased by 52%

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands