Robert Bosch: Missione Ambiente by Bosch: Multicultural Edition

A corporate social responsibility project to help Italians, migrants and refugees integrate in Italy helped drive brand loyalty for Bosch, the German consumer goods manufacturer.

Campaign details

Agency: cdm milan Country: Italy

Background

Bosch is a leader brand (company) in the market of durable consumer goods and has always combined the technological side of its products range with deep attention to environment end eco-sustainability.