Rock FM: Romania has rocker blood

Rock FM, a radio station in Romania, encouraged Romanians to donate blood by releasing a new rock cover of classic songs whenever a blood donation bag was filled.

What was the problem?

Romania holds the last place in Europe by the number of blood donors: only 1.7% of Romanians donate blood, almost 10 times less than the Danes, 9 times less than the British and 7 times less than the Dutch. 1 of 10 patients arriv

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