Roundup Weedkiller - Making a killing. How advertising delivers profits for Roundup Weedkiller

In 2002, Monsanto launched a new campaign for their weed-killer, Roundup. While other brands pussyfooted around the subject, BLM’s ads were straight talking.
Agency: BLM Media Authors: Guy Abrahams and Kate Williams

Roundup Weedkiller – Making a Killing. How Advertising Delivers Profits for Roundup Weedkiller


From 2002, Roundup began promoting the benefits of weedkiller with straight-talking advertising, taking it from a failing third-ranked outsider to undisputed market leader in volume and value ().

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands