Roundup Weedkiller - Making a killing. How advertising delivers profits for Roundup Weedkiller

In 2002, Monsanto launched a new campaign for their weed-killer, Roundup. While other brands pussyfooted around the subject, BLM’s ads were straight talking.
Agency: BLM Media Authors: Guy Abrahams and Kate Williams

Roundup Weedkiller – Making a Killing. How Advertising Delivers Profits for Roundup Weedkiller

INTRODUCTION

From 2002, Roundup began promoting the benefits of weedkiller with straight-talking advertising, taking it from a failing third-ranked outsider to undisputed market leader in volume and value ().

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