Royal Botanic Gardens, Kew: Smart advertising delivers record visitor numbers

Royal Botanic Gardens, Kew, a non-departmental public body, increased footfall and ticket sales in the UK by launching a reformed search strategy to track and improve Google Ad Grant campaigns.

Campaign details

Brand: Royal Botanic Gardens, Kew Lead agency: Anything is Possible

Campaign Overview

Kew Gardens was on a mission to increase footfall.

But it faced dual problems: the poor UK weather and a declining attraction market. How could a better s

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