Royal Mail MarketReach: The Magic of Mail

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

Agency: LIDA

Objectives

Programmatic Mail is new to the UK. Most marketers won't have used it and some might not even have heard of it. Those that have think it's difficult and costly to implement. Plus there's that tricky reputation issue of Mail being

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