RXBAR, a protein bar brand, highlighted its simple ingredients through a focus on straightforward communication.

Selected creative: RXBAR – No B.S.


Creative agency: Wieden+Kennedy Portland Executive Creative Director: Jason Bagley / Eric Baldwin Creative Director: Micah Walker Copywriter: Bertie Scrase / Jonathan Marshall Group Media Director: Jason Stricklan : Christen Brestrup / Helen Rhodes : Julie Gursha : Candice Harbour : Mike Davidson / Matt Hunnicutt : Corey Woodson : David Hughes : Lauren Walker

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