Absolut: True colors of Slovakia

Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.

Campaign details

Brand: Absolut Agency: TRIAD Advertising / PR Clinic

Situation and Brand Background

Absolut Vodka is a global brand uniting diverse people around the world for decades. The brands purpose is to create a more open world by taking a stand in themes like LGBT, open society, gender equality, sustainability or transparency. In Slovakia A

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